There's no doubt that SEO is a complex and ever-changing discipline. But one thing that…
5 Common SEO Mistakes In Digital Content Production
If you’re looking to produce digital content that stands out, you need an expert SEO company to guide your approach. There are seven common mistakes often made by digital content producers, but you can easily avoid these with the help of this article and a few simple tips from an expert SEO company Gold Coast team. Let’s jump right in!
1) Sourcing Images
It’s no secret that images are a vital part of any good blog post or piece of web content. But did you know that there’s more to using images than just finding a pretty picture and slapping it up? If you want your images to help your SEO (search engine optimization) efforts, there are a few things you need to keep in mind. First off, never reuse an image you’ve used before. Google has algorithms for this sort of thing, and they don’t like it when people do that. Secondly, if you’re going to use an image from someone else’s website (i.e., Flickr), make sure to use the No known copyright restrictions license so that there will be less chance of them getting mad at you later on down the line because they changed their policy on usage rights after the fact. Finally, always credit the photographer whenever possible so they can get some recognition for their work!
2) Duplicate Content
One of the most common SEO mistakes is duplicate content. This happens when you have two or more pages on your website with the same or similar content. This confuses search engines and can hurt your ranking. If you’re not sure if you have duplicate content, ask an expert SEO company Gold Coast for help. They’ll be able to tell you where there are any duplicates and what needs to be done to fix them.
3) Over Optimization
One of the most common SEO mistakes is over optimization. This means using too many keywords or key phrases in your content, which can result in your site being penalized by Google. A good rule of thumb is to use a maximum of two percent keyword density. So, if your page is 500 words, you should only use 10 keywords or key phrases. If you’re not sure about your keyword density, you can hire an expert SEO company to help you out.
4) Not Optimizing Images
One of the most common SEO mistakes is not optimizing images. When you add an image to your website, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.
Another way to optimize images for SEO is to reduce their file size so that they load quickly on your website. You can do this using an image compression tool like JPEGmini.
If you want your website to rank higher in search engine results pages, you need to make sure your site is fast and easy to use. One way to do this is to optimize your images for SEO. By following the tips above, you can make sure your images are helping, not hurting, your website’s ranking.
5) Mixing Up Meta Descriptions & Alt Text
One of the most common SEO mistakes is mixing up your meta descriptions and alt text. Your meta description is the brief summary of your page that appears in search results, while your alt text is the text that appears when an image can’t be displayed. Although they both serve different purposes, they’re often confused. This can lead to low click-through rates and poor search engine optimization.