What Are Featured Snippets? Conquering ‘Position 0’?

What Are Featured Snippets? Conquering ‘Position 0’?

Featured snippets are one of the most important types of organic search results. These short, informative snippets help users find the answer they’re looking for in just a few clicks. SEO expert Auckland said that featured snippets are placed above the standard organic listings on Google’s first page; they can give your site an immediate boost in traffic and conversions.

What Exactly Are Featured Snippets?

Featured snippets are the small boxes that appear in the top-left corner of search results. They provide a quick answer to your question without you having to click through.

These answers can come from search engines, web pages (like Wikipedia), or other sources. They help you make decisions faster and easier by displaying relevant information in real-time. The more relevant the content is, the higher it will rank in featured snippet results.

In addition to appearing above organic listings on Google Search and Maps for mobile devices, SEO expert Auckland suggests that featured snippets also appear as answers on Google Assistant on smart speakers like Home and phones running Android or higher with Google Play Services installed.

Why Optimize Your Posts for Featured Snippets?

Featured snippets are a great way for businesses to get their content in front of users. They help you generate traffic, increase brand awareness, and boost engagement with your audience. Featured snippets provide:

  1. Improved Click-Through-Rate (CTR)

The click-through rate (CTR) is a measure of how many people click on your listing in the search results. A high CTR means people are interested in your listing and want to know more about it, which will help you rank higher in the SERPs.

If you have been targeting ‘Position 0’ in Google’s SERPs, chances are that you have been optimising for keywords with high commercial intent. It is important that these listings appear near the top of the search results so they can get as much exposure as possible while also generating leads or sales opportunities for your business.

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  1. Improved Rankings 

If you want to improve your rankings, increase traffic, and boost user experience, then Featured Snippets are a must.

The benefits of Featured Snippets:

  • Better brand awareness.
  • More traffic from search engines. This can help you generate more leads and revenue from organic searches.
  • Improved conversion rates: Google users often click on the top answer in a SERP (Search Engine Results Page). If yours is featured and relevant, it could be clicked on more frequently than others. That will lead to an increase in conversions for your business!
  1. Better Brand Awareness

Having your content featured in Position 0 can improve brand awareness, trust and authority. This will increase traffic to your website and drive conversion rates up. It’ll also lead to increased conversions and revenue for you as a business.

What Do Feature Snippets Look Like?

To find featured snippets, you’ll need to search for a question. For example, “how to make banana bread” or “what is the best way to lose weight.” 

You can also look for answers to questions directly in Google’s search results by typing your query into the search bar and then clicking on the blue question mark that appears at the bottom of your screen. However, SEO expert Auckland says that the best way to find featured snippets is by searching for your own brand name in Google. This will show you if Google has chosen your website as an authoritative source of information on a particular topic. 

How To Find Featured Snippet Opportunities

Once you’ve optimised your page’s content, it will be easier to get a featured snippet. In order to find out if your page is eligible for a featured snippet, you have to do basic research and take an educated guess.

When performing a Google search for your target keyword, look at the number of results returned on the first page—this is where it gets interesting! 


In conclusion, the Featured Snippet is a powerful tool for SEO. It can increase your click-through rate, improve rankings and brand awareness, as well as provide valuable information to your users.

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