Seven Advantages of Hiring Plus Size Models in Fashion Agency

In recent years, there has been a positive shift in the fashion industry towards inclusivity and diversity. One area where this change is particularly noticeable is the increasing presence of plus size models on runways, in advertising campaigns, and within fashion agencies. While the industry still has a long way to go in terms of true representation, the inclusion of models brings with it a multitude of advantages. Here are seven reasons why fashion agencies should consider hiring them.

Reflecting Reality: Plus-size will better represent the diversity of the real world. By featuring models of all sizes, fashion agencies can create a more inclusive environment and appeal to a wider audience.

Expanding the Customer Base: Hiring the models allows fashion agencies to reach out to a previously underserved market. By showcasing clothing on models of various sizes, agencies can better connect with plus-size consumers and demonstrate how fashionable clothing can look on different body types.

Boosting Self-Esteem: Seeing models who look like them can have a significant impact on people’s self-esteem. By featuring the models, fashion agencies can help promote body positivity and make their audience feel more confident and accepted.

Setting Trends: The fashion industry has the power to shape societal norms and standards. By promoting diversity and inclusivity, fashion agencies can set new trends and encourage other industries to follow suit.

Standing Out from the Crowd: In a competitive industry, it’s essential for fashion agencies to differentiate themselves. By embracing diversity and featuring plus size models, agencies can set themselves apart from their competitors and attract positive attention from the media and consumers. Creating Authentic Campaigns: Consumers today are looking for authenticity from the brands they support. By featuring the models in their campaigns, fashion agencies can create more authentic and relatable content that resonates with their audience.

Promoting Health and Wellness: Embracing diverse body types promotes a healthier attitude towards body image and encourages people to focus on health and wellness rather than conforming to unrealistic beauty standards.

Wrapping Up

Hiring plus size models brings numerous benefits to fashion agencies, including broader appeal, increased customer loyalty, and a positive impact on society. By embracing diversity and inclusivity, fashion agencies can not only improve their bottom line but also play a vital role in promoting body positivity and acceptance. When looking for a fashion agency that values diversity and inclusivity, look no further than Brooklyn MGMT. With our commitment to representing models of all sizes, shapes, and backgrounds, we are leading the way towards a more inclusive fashion industry. Join us in celebrating diversity and redefining beauty standards one runway at a time.