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7 SEO Tactics To Be on Top of Google’s Search Results
Search engines are used by 73 per cent of individuals to find a doctor, and 89 per cent of people use search engines to obtain answers to their health-related questions. If you work in the healthcare industry, having a strong online presence is critical. While fresh companies are now using digital marketing to promote their online medical stores, it is never too late to think about it for your own company. Pay attention to Google’s most up-to-date formulae for strong SEO, especially for healthcare content, to beat out the competition and see your internet presence skyrocket. When reaching out to your patients and healthcare aspirants worldwide, Digital marketing company Melbourne – wide implemented the best digital marketing techniques for your healthcare service, and now is the right time to embrace it. Let’s jump right into the meat of the matter.
Site Speed and Security.
For starters, ensure your site loads quickly, as Google rewards speed. And, who doesn’t want to be rewarded? If your site loads too slowly, people will leave, and you’ll miss out on business. Google recently stated that page speed is one of the factors it uses to determine a site’s ranking. A slower site can be bumped down in the search engine results, which means fewer visitors to your site. Beyond page speed, make sure your website is secure. People are increasingly cautious about online security, and you don’t want to lose their trust by failing to protect their information. Make sure your website uses HTTPS, which encrypts the information people send to your site. You can also use Google’s security tool to check if your site has any security issues.
As we use smartphones to find information and conduct searches, Google has prioritised mobile-friendliness as a ranking factor. If your website isn’t mobile-friendly, you’re losing potential customers. Fortunately, you can use several SEO tactics to ensure your site is at the top of Google’s search results. This is where Digital marketing company Melbourne-wide committed to helping businesses with the latest and most effective SEO tactics. You can allow customers to sign in and check out using their mobile devices.
Multiply and magnify your online presence.
If you want to be seen by potential patients, you need to ensure you’re using all the online marketing tools available. Start by registering your website with Google My Business, which will let people find your website through Google Search, Google Maps and Google Shopping. You should also use other online directories to boost your online presence. Start with the basics of having your contact information and business hours listed on your website. You can also add a map for directions, hours, and other contact information.
The adage says that “Content is King,” which couldn’t be truer when it comes to strong SEO. Health-related content is unique in that search engines highly regard it. Let’s face it: Google doesn’t want to return spam or malicious sites to its users. Competitive content from your website will increase your chances of ranking highly in a Google search. Health-related content can be used in many different ways, so you have a lot of flexibility in how you use it. You can create general content that applies to everyone or create content specific to certain health issues.
Embrace Local SEO.
As more and more people start searching for healthcare-related information in their area, local SEO has become a critical piece of the puzzle. According to data from Google, more than 1/3 of all searches are related to health, and 80 per cent of those are done near the person. This makes local SEO all the more important. To start building up your local SEO, you first need to find out where your patients are. You can do this by searching for health-related information in your area. You can also use a tool like Google Trends to see what people are searching for in your area. Once you know what people are searching for, create and share content specific to your area.
Usage of keywords in meta-tags and descriptions.
When it comes to SEO, keywords are king. To make sure your website is as visible as possible, you need to make sure strong keywords are used throughout your website, starting with the description and Meta tags. Although the description might not seem like a big deal, it’s one of the first things people see when they visit your website. The description should be between 150 and 200 words and should compellingly describe your website. The description also appears in Google search results, so it’s a good idea to include a few keywords that people would search for.
If you’re looking to stay ahead of the competition, it’s important to keep up with the latest SEO tactics. Using these seven tactics provided by our team of experts here at Digital Marketing Company Melbourne, you’ll be on your way to dominating Google’s search results. So what are you waiting for? Get started today and see the difference in your website traffic and leads!